Hi, I'm Wes! 👋

I’m a AI & Data Specialist with a passion for learning and a broad understanding of data and developer ecosystems. From analytics and integration to automation and architecture, I thrive on diving deep into diverse streams of knowledge. My curiosity and adaptability drive me to bridge technical and business domains, delivering meaningful solutions that empower teams to make data-driven decisions with confidence.

Work History

Technical Expertise

• Data Architecture: Designing and implementing scalable systems for analytics using GA4, BigQuery, GCP, AWS, and Redshift.
• Programming: Advanced proficiency in SQL, Python, and JavaScript for data manipulation, analysis, and solution automation.
• Developer Enablement: Creating APIs and scripts for automating workflows, such as integrating Google Ads API with custom metrics pipelines.
• Analytics Platforms: Google Analytics 360, Adobe Analytics, and Adobe Experience Platform for cross-platform data strategies.
• Data Visualisation: Building interactive dashboards using Google Data Studio and Power BI to simplify insights for stakeholders.
• Tagging and Tracking: Expert in Google Tag Manager, Firebase, and event-based tracking for precise analytics integration.

Core Achievements

• Developed custom machine learning models (e.g., k-means clustering) for actionable insights into client and publisher data.
• Built automated data pipelines for seamless integration across platforms like GA4, Adobe, and Azure.
• Created developer-friendly documentation and proof-of-concepts for API-driven solutions.
• Designed innovative data-driven strategies that increased campaign efficiency and audience segmentation.
• Designed and implemented NEXT JS API for Gemini LLM models as a company-wide solution.

Read about my projects and blogs